Week five: Consumption and Productiong and Culture Jamming.

Week fives content discussed the theory that we are at essence consumers of content which while definetely true was an interesting way to look at things I found.

We looked at all the different outlets that provided us this content (I.e small screen, big screen) as well as the different people/institutions that provided content to the consumers. Of note was the dramatic way digital media has effected how we consume our content and I agree that it has changed things drastically as we now can acess most any content we want at anytime. \

We were also asked to engage with the term culture jam

According to definition website http://dictionary.babylon.com/culture%20jamming/ (accessed 3rd September 2010) Is the "act of transforming mass media to produce a commentary on itself." This seemed fairly self explanitory to me so basically you would change a form of media to show it in a different angle here are some examples.

The first example of culture jamming according to the website http://www2.inow.com/~sam/cultjam2.html)  (Accessed 3nd September 2010) was the work of the Billboard Liberation front a group who would alter and change the message given by billboards.

This is an example of their work which points out that McDonnells injects their cows  with growth hormones.

Another example of culture jamming which forced the defense media to withdraw all advertsing campaigns from student locations was seen with this parody of a defense add basically labeling soldiers as tools of the government fighting pointless wars.

While I disagree with the message it certainly was effective.

The third example of culture jamming was also from http://www.cultcase.com/2008/01/two-edged-media-sword-10-examples-of.html (Accessed 3rd September 2010) and showed a parody of the advertisments for the hummer saying that is used oil that men were dying for.

so the term culture jamming should definetely be understood through these examples.