The group that I am in for the culture jamming assignment consists of myself and Alex Smith.
Our plan is basically to create a culture jam about the Nike ad 'Just do it' and making a statement about their use of child labor.
Basically we assume that as long as we can get the culture jam out to a mass audience then it would be picked up by the media due to the controversial aspect of it. We are planning on creating facebook groups and writing on I-report to bring the issue to light.
We are going to try to create one or two photo ads and a video add to parody the nike advertisments in a way that brings to light their use of illegal foreign sweatshops and child labour to create their products. We will also hopefully put together a news story to show the culture jam on. We think that with all these factors it is definetely possible that we would be noticed by the mainstream media. And if not...we will vandalise some billboards or something.
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