For our culture jam we decided to take advantage of the inspirationally intended nike slogan 'Just do it' and used it to make a statement about the use of sweatshops and child labour in east Asia by the nike corperation. In these modern days it was quite easy to doctor our jam onto a billboard with ease and are quite certain our message would get across to the mainstream media to it's controversial nature.
We also placed our jam onto another billboard for the same effect.
While both these methods would be very effective we also decided to try and spread the message across the internet and found the easiest way to do that would be to create a page on facebook as millions use the site in modern times and it would be possible for the message to be seen by every single user and many different organisations.
I think combined these methods would allow our message to get across.
Considering the relatively short peroid which we had to create our culture jam I think it is definetely something I could accomplish and with the many freely available ways that we can spread information nowadays and with the media's increased focus on the internet I think our culture jame could definetely get noticed with enough time and effort.
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